How Can Technology and Digital Art Help the Fashion Industry
Most designers in the fashion sphere depend on software like Adobe Photoshop and Illustrator to design their collections. This paves the way for paperless resources, which are good for the planet. Besides, after the pandemic, this technology is getting more attention than before.
Many tools have emerged that tend to amalgamate with applications to collaborate with power looms and printing machines. No matter what fabrics you are using, this new trend makes reproduction of thoughts easy.
This technology offers solutions to the fashion fraternity, wherein you don’t require physical clothes to showcase. Manufacturing can start after you receive the first order. Let us find more about these in detail.
Designing Fashion with Software
Now, it is possible to use digital art with power looms and knitting machines. You can show each part of the fabric weave, like warp and weft, swiftly in your designs. Moreover, you also have the liberty to scan the swatches and send them to the sponsor for approval. If you feel that you have made a mistake, you can erase it and add those portions only. In the case of physical illustrations, you might have to destroy the whole template. Additionally, you can use the same illustration template to recreate new designs and motifs in the future.
The 3D software reduces the timeline to create illustrations from 5 hours on an average to almost instant. You can download such apps and software on mobiles too. When you do not have the scope or time to show an instant design to a prospect on a laptop, mobile phones come in handy. But ensure that your business phone is repaired or serviced regularly for smooth functioning, the latest updates, and optimum speed.
Digital Draping Software
Some fashion designers believe that e-commerce photo shoots are a hassle. Moreover, it can be tiring, and a huge effort is required. You have to arrange for a shoot location, makeup artist, stylist, photographers, and helpers to coordinate. And, it is quite needless to say that all of this requires money. Some of you might argue that you can achieve the goals with the help of a mannequin. However, draping something on a live model is a different ball game altogether. It has that realistic appeal.
Today, digital art realms have improved manifold. Such software can make it easy for designers like you to drape sarees and unstitched garments around models on digital channels. The process is extremely simple. You need to take a picture of the garment, select the model and the pose, add the product to the frame, and download the amalgamated picture. There are huge benefits associated with this process. Know them here:
- Faster Cataloging Process — This is the first benefit associated herein. You can download the pictures and post them on your online web page or catalog.
- Cost Saving — It is, without doubt, the best way to save money for your business. You save on several fronts, including model hours. Moreover, you can just take a few shots of the model in neutral clothing, and the software does the rest.
- Better Engagement — It leads to better customer engagement and conversions. The reason is that you get clear images without any distractions.
- The measurements and pixels of the pictures are in accordance with the guidelines of all marketplaces.
Great For ‘Outfit of the Day’ Posts
The digital realm is overcrowded with such posts today. You will probably find millions of photos with these hashtags. In reality, models, celebrities, and influencers wear one outfit only once. After that, they just discard it. If you can create a digital outfit design for that single photograph and delete it, you do many things. Firstly, you reduce wastage, and secondly, you reduce your carbon footprint. Digital technology only creates data and no physical wastage.
All the media people love it today. You should know that the fashion industry alone produces a huge number of emissions in the production process. Add to it the sea and air travel to deliver the stocks and inventory. If you cut down on such rampant production without any inquiries and orders, it can reduce the global carbon dioxide emissions. You can also keep your wardrobes clean and tidy, without unnecessary things.
Birth of Virtual Showrooms
Today, virtual is the key to most problems. During pandemic times, most shoppers avoid malls and stores. Thus, brands are switching to virtual showrooms to save on employee salaries and infrastructure. Most common people are buying work-from-home wear and loungewear today. Thus, it does not make any sense for the manufacturers to make a lot of unnecessary items and keep them in warehouses. That, too, adds to the cost. After a customer orders a piece of clothing from the online store, you can get it done.
Today, you will come across the top brands creating digital clothing. They include The Fabricant, Carlings, and Moschino, to name a few. More are following suit, and it’s time you start following as well.
Meta title: Usefulness of Technology and Digital Art in the Fashion Industry
Meta desc: Today, digital technology is used in the fashion industry in many ways. This gives freedom of practicality to designers and also reduces wastage. Read on to find out how this is possible.