While the web is constantly expanding, content is multiplying at full speed. There are now 170 new sites per minute. This boom of the net, which is not new, is accompanied by a host of “new professions”. Among them, that of SEO web editor. The hundreds of thousands of web pages that emerge daily must revisable be useful. And this is precisely the role of the SEO web editor: optimize websites and web pages to improve SEO. Do you still find it a bit vague? We go into more detail in the rest of this article so that the job of SEO web editor has no secrets for you.
What is the role of the SEO web editor?
A plural profession
Knowing how to communicate on the web is not something innate and it is often interesting to be accompanied for your digital communication. The SEO web editor is a person trained in web professions. As its name suggests, it is a specialist in SEO and SEO. The term SEO (Search Engine Optimization) means in good French: optimization for search engines.
The role of the SEO web editor is therefore to write optimized articles, so that they are understood by search engines. Because when we talk about SEO, that’s what it’s all about: understanding what Google (which represents 94% of uses) expects from a website. Strategically placed queries and consistent internal meshing are elements that search engines reward. The SEO web editor must perfectly master the art of Wikipedia Writing Service to please Internet users and be understood by algorithms.
With this knowledge, he will be able to put in place methods and strategies so that websites and web pages feature prominently in search engine results. To do this, it has a range of tools to use on its customers’ sites to improve their presence on the net.
It’s all about visibility
Now that we know the role of the SEO web editor, it is important to understand the impact of his work for a company. It can be of paramount importance, because competition is fierce on the web today. Everyone has their website, so standing out and standing out is something crucial.
It’s all a simple math story. Being visible means:
- accumulate more clicks;
- generate more traffic to its site;
- Increase the number of potential customers.
It’s as simple as that and we’ll see how the SEO web editor can go about achieving these goals.
The SEO audit of editorial content, the basis of the work of the SEO web editor
The purpose of the SEO audit of editorial content
The SEO web editor has many levers to increase the visibility of his client’s site. His first action will generally be to do Ansel audit of the editorial content of the target site. This audit will have several goals and will:
- better understand the marketing objectives of its customer and its activity;
- to know the behavior of the site (its traffic, the gateways to the site, the requests that work, etc.);
- assess the market and understand where the customer stands in relation to the competition;
- to control the proper structure of the site and web pages;
- check if the fundamentals of SEO are well applied (presence of incoming and outgoing links, keyword analysis, spelling, syntax, etc.).
Actions to be taken
After the audit, the SEO web editor will see more clearly on the site of his client and will be able to identify the margin of progress to increase traffic. It is according to this last criterion that the web editor will be able to define the actions to be taken. They are multiple and each of them must have the effect of increasing the visibility of the site analyzed. At the scale of the latter, the writer will have an impact on improving the internal mesh, analyze irrelevant pages to edit or delete and optimize images. These actions will make the site more efficient and therefore better indexed by search engines.
In the same vein, the optimization of each web page will be beneficial to the SEO of a site. The SEO web editor will ensure, among other things, the presence:
- relevant keywords placed in the right places;
- powerful meta-descriptions;
- Own URLs;
- functional internal and external links.
So many assets that will send a message of reliability and performance to search engines.
Finally, the user experience (UX) being more and more valued by Google and its equivalents, the SEO web editor will ensure its proper application. Airy paragraphs, images that bring real value to the content or an intuitive mobile version are strong points for any article dedicated to the net.
The fruit of the work of the web editor is not necessarily immediate and is built over time. Its role is multiple and its impact on its client’s site can be major. It must operate many levers that involve a multi-scale approach. It is an actor that it is important to have at your side if you try the adventure of the web.
You can now certainly see more clearly the role of the SEO web editor. To complete your reading on the subject, do not hesitate to consult the bookrests son retrenchment webby Olivier Andrieu which is regularly republished and updated.