What Exactly is Local SEO? – The Definitive Guide to Local SEO
In the past few years, we have seen major shifts in how people search for businesses online. In the old days, users would simply type keywords into Google and see which websites came up first. That’s how businesses gained visibility on search engines. But things are very different now.
Whether users are looking for a local business, a specific product or service, or general information on a business, they want to find that business online and as locally as possible. This has led to a rise in the importance of “local SEO”—an initiative that focuses on getting your business discovered through local searches by users in your area.
There are many local SEO companies that can help to improve your online presence and visibility. Choosing the right company is essential to ensuring that your website is visible to potential customers in your local area. A good local SEO company will have a proven track record of helping businesses to improve their online visibility and reach their target customers. They will also be able to provide you with a tailored service that meets your specific needs.
If you need convincing why this is important, read on to learn more about everything there is to know about local SEO and how you can leverage it effectively to achieve your goals as an organisation or company working with businesses in your geographic area.
What Is Local SEO?
Local SEO is the practice of optimising your website, blog posts, and other online content to rank higher in local search results. This means that you want your website and blog posts to rank higher in Google when people search for businesses or products in your area. That way, your site appears at the top of the search results, allowing people who are looking for businesses like yours in their area to find you first.
This is important because when people search for businesses in their area, they’re likely to click on a website and stay there. This means that if you rank high enough, you can turn those clicks into a real business. Local SEO is designed to help you do this. It is important to note that while there are some similarities between local and regular SEO, the latter is a larger and more complicated concept that includes general on-site optimisation and external link building.
How is Local SEO Different From Regular SEO?
As we’ve seen, local SEO is essentially about getting your website, blog posts, and other online content to rank higher in Google when people in your area search for businesses or products. Regular SEO, on the other hand, is all about getting your website to rank higher in general search results. In other words, people in other states, countries, or continents who are searching for products or businesses will also see your website/blog posts at the top of the search results. In other words, regular SEO is focused on a broad audience, whereas local SEO is focused on a specific target market.
This makes local SEO different from regular SEO in several ways:
Focus – Local SEO is highly focused, while regular SEO is more of a catch-all strategy.
Audience – Local SEO is designed to appeal to a very specific audience, while regular SEO is designed to appeal to as many people as possible.
Competition – The competition for regular SEO is much higher than it is for local SEO.
Strategy – The strategy for regular SEO is much more complex than it is for local SEO.
The Importance of Local SEO
If you want people to visit your website but you don’t want them to live anywhere near you, you can still rank high in traditional SEO. But if you want those people to visit you in person, you will need to focus on local SEO. Local SEO is all about reaching and engaging your local customers. It’s about finding ways to get them to visit your business and buy from you. It’s about growing your online presence in a way that makes it easy for people who live nearby to find you.
Local SEO is important for one simple reason: it’s the only way you can reach people who are in your neighbourhood. You can’t drive to another state or country to sell your product or service, so the Internet is your best bet. With local SEO, you can attract customers who are close to you and eager to visit your business.
How to Achieve Success with Local SEO
Successfully achieving a high ranking in local SEO takes plenty of time, effort, and skill, so you will need to be patient and strategic if you want to see results. Here are some steps you can take to get your local SEO campaign off to a strong start:
Conduct an audit – Before you even start trying to optimise your website for local SEO, you should conduct an audit to see where you are currently at and where you need to focus your attention. We recommend using a tool like SEMrush to do this, as it will allow you to see where your website currently ranks for local keywords. You can also use it to see which keywords you are ranking for but not targeting.
Outline your goals – At the start of any SEO campaign, it is important to outline your goals. This will help you to focus your efforts and determine which strategies are likely to be most effective.
Create a strategy – Once you have outlined your goals, you need to create a strategy for achieving them. You should make a list of the keywords you are targeting, the pages you are trying to rank for those keywords, and the actions you plan to take to achieve those results.
Optimise your website – You should optimise your website for local SEO by ensuring that your website content is relevant to your target audience, implementing a sitemap, and adding a description that includes relevant keywords.
Build links – One of the most important parts of a successful SEO campaign is building links to your site. The more links there are to your website, the more likely it is that you will rank high in search results.
Monitor your progress – The last step in the process is to monitor your progress. This will allow you to track your successes and failures, and make necessary adjustments as needed.
At the end of the day, local SEO is simply one way to get your business in front of more customers. And it’s a great way to do it! If you want to increase your online presence, reach more people, and get more customers, local SEO is the way to go. The most important thing to remember is that success with local SEO takes time. You can’t expect to see results from a few quick changes and call it a day. You have to be consistent and patient if you want to see real results from your SEO campaign.