SMS texting has taken the world of online marketing by storm. It’s a quick and very effective way to engage with thousands of people at once. The new short coding method has made this tool even more efficient. As a result, more businesses are using it to reach an even wider audience. The numbers you achieve will more than justify your investment.
Short Coding Sends a Message Quickly
Short code messaging is all the rage when it comes to online marketing. The main reason this is the case is because of its amazing effectiveness. These codes enable businesses to send a very high volume of texts at one time. This is in stark contrast to traditional long codes. These were meant more for person-to-person, rather than business texting.
With short coding, you can get all of the preliminaries out of the way. People are still getting used to getting texts in this style. However, they tend to be associated with businesses rather than individuals. This gives you the leeway you need to get your recipients acclimated to expect your messages.
The ideal arrangement for a commercial text is to hit the audience hard and quickly. You want to send a message in a style that is efficient, effective, and urgent. The idea is to let them know exactly what they need to know. At the same time, you also want to leave them wanting more. This will be the hook that sends them to your website.
Short coding can be very useful because of how easy it is to categorize. Because people know it’s from a business, they can give it a bit more leeway than a text from a random stranger. Also, the more texts you send, the sooner people will start to recognize the code you use. This will make them more responsive to what you have to say.
Short Code Segments Your Audience with Ease
The short code style has become one of the most widely used forms of SMS text messaging. You can use it to divide your demographic into a series of handy segments that let you target them as individuals. This comes in handy when you consider how different customers have very different needs.
For example, it’s a given that you sell radically opposed types of goods to older males than you do to younger females. Likewise, you sell different items to people with less disposable income than you do to wealthier individuals. You will thus need to craft a series of texts that each of these groups can respond to according to their needs.
The more customized each text can be, the more effective it will prove. The idea is to cultivate as much variety as possible among your customer base. This will enable you to survive when certain types of goods go out of style or become scarce. It helps you to outlast recessions that may sink your competitors.
Keeping it Short Yields Actionable Results
Every SMS text, whether coded long or short, should end in a call to action. No matter what else it includes, it needs to end with a bang. The audience that reads your text needs to know that you have sent them a seriously desirable offer. Not only are you giving them a great deal, but you are also letting them know it can’t last forever.
As a result, they need to get up and do something about it. The sooner they do so, the sooner they can reap the rewards for their diligence. Your call to action needs to let them know that they are privy to some kind of very special knowledge. This is data that isn’t available to everyone. They are part of a group that has inside information.
A good call to action is one that communicates all of these ideas and more. You want to give your audience the idea that taking action will resolve their pain points. You also want to make them feel that you understand and care about them. The call to action that ends your text can have the result of bringing you to a whole new level of engagement.